We live in an age where content is king. It’s no longer acceptable to use stock images for your marketing or to simply post a selfie on Instagram. Your clients want to see YOU. They want to feel connected to YOU. Your brand is inherently your story, your life and you can not engage your clients and develop a rapport with disconnected stock images.
Personal Brand Sessions help you to build a portfolio of images that speak to your clients and tell your story. It goes beyond the traditional headshot, um boring, bland product photos and begins to unfold the essence of your brand.
"Brand equity is the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command."
Personal brand photography can bring more authenticity to your business. It can give your clients a peek into what it might be like to work with you. Photos of your office, you interacting with other clients can showcase your personality in a way that no single headshot can. Injecting your personality and creativity into your social story invokes trust.
Brand recognition is valuable for every business. By leveling up your personal brand imagery you also increase your brand recognition. Clients will begin to recognize you and Instantly associate your brand with what makes you unique. This can create brand loyalty and trust.
Your branding should be seamless. Meaning your website, social media, ads, press kits, print materials and any other marketing you do, should all match. Having professional photography assets to pull from on a daily basis will set your business apart from your competitors.
Imagine setting your intentions for the day without the dreaded, “What am I going to post today?” When you have professional, high quality images to chose from you can plan those post in advance and schedule them. After all, you already know the story you want to tell. You simply need to post it. I usually spend Fridays taking photos and developing my stories for the week. It definitely make my social media tasks easier and more creative.
Brand photography will allow you to not compete on price because consistent, strategic branding leads to strong brand equity. You can now focus on attracting customers that value high quality and exceptional service. Your clients will love you for this.
If you are interested in a Personal Branding Plan I would love to help you. Send me a message.
This space is all about photography. Sessions, gear, my photo journeys and me living my best photog life.