Let’s talk about stock photography. Stock Photography is like buying a dress at a department store. Not matter how beautiful it looks on you there will always be somebody else wearing it.
While stock photography can solve immediate needs in your business, for website mockups or brochure first drafts, it really should not be a long term solution. After all, you have worked so hard to establish your business, your brand and your place in your niche why would you want to use a generic photo that other businesss can use as well?
Stock Photography Is Not Original
These photos are never taken with a specific client or product in mind. Search any stock photo site for “woman blogger” and you will find the same similar photos of a woman in a neutral toned clothes happily working on a laptop not looking into the camera. These images, while technically fine, will not engage your clients because it says nothing about you or your business.
Stock Photographs Can Be Bought By Anyone
This is a problem if you are trying to establish your personal brand. Imagine if you were running an ad on Facebook with a stock image. People might ignore your ad simply because they have seen the image before. Now imagine you use a stock photo on Instagram. Your clients might scroll by your post thinking they have seen it already. This my friend is a problem.
Your goal in your marketing images should be to stand out and shout to the world, “LOOK AT ME!” Now I am not saying you should wear a neon shirt, unless that’s your thing, but your images should reflect your style, personality and business.
Stock Photgraphy Can Be Expensive
Adobe Stock is one of the most popular stock photography sites right now. They boast they have over 100 million images and graphics for purchase. While their search is quite good, if you are like me, it would take me entirely too long to search for that perfect photo(s). What business owner has time for that? Your time is a valuable commodity.
The standard license for one photo on Adobe Stock is $79.99. Let’s say you needed five photos for a blog post. You would pay $399.95 for those photos. What if you wanted 30 photos. For a full month of social media posts it would costs you $2,398.50.
This pricing is somewhat standard across most of the prominent stock platforms. Some agencies, like Shutterstock, do offer a subscription based service which is slightly less expensive, however, you are still buying generic images.
I want to help entrepreneurs, bloggers, coaches, fitness gurus and Lady Bosses ROCK your brands and level up your business with amazing, original photos. Photos that will make clients want to know you. Photos that tell your stories. Photos that are unique to you and your brand. I would love for you to check out my Welcome Guide and email me to set up a consult about your branding goals.
Have a a lovely day!