Dinesha and I met on Instagram. She and I are both photographers here in Lawrence, KS so we had a lot to talk about. When I started my Personal Brand Sessions I knew that she would be perfect! She is such a young vibrant woman who knows who she is and so very fierce! So we made a date to meet and took some really awesome photos that are going to supercharge her brand.
We met at my studio to choose some outfits she acquired from KB&Co and to discuss where we were going to shoot. It was a bit cold, Kansas in the Winter, so we decided to go to the Lawrence Public Library and then to a few stores downtown. It is really amazing what you can find when you are open to exploring and new experiences.
We had a blast during this session and I absolutely love the photos. Light, airy, colorful and expressive these photos really speak to Dinesha's brand. She now has a portfolio of personal images she can use in her social media without using stock images. This will make her stand out and make people take notice of her brand.
You already know how important it is to have photos that actually match your personal brand, which is much more than just needing a good bio pic. You need content and a lot if it to share across several online platforms daily so that you can finally quit waking up in a panic wondering "what am I going to post today?" Through trial and error, you have also discovered that the actual photos of you get crazy interaction! How many photos of you were in your Top Nine of 2018?
If you want to learn more about these sessions, simply click here!
As a business owner your wear many hats. You are an entrepreneur, blogger, social media expert, accountant, etc. You somehow manage to get it all done, but wouldn't it be great if you could streamline some of your tasks and free up time to simply just be you?
In my photography business I am constantly struggling with time management especially when it comes to social media post. I have found an app, Adobe Spark, that allows me to post consistent content on all of my social media easily and quickly.
Adobe Spark, allows you to make graphics, stand alone web pages, videos on mobile and on desktop. Your creations are saved across platforms that you can access wherever your are. You can easily take a graphic and resize it for all of your social media in one click. There are templates for most social media channels including Instagram, facebook, Pinterest and more. It really is my go to app for creating marketing on the go.
Here is an example of a graphic I made to post on Instagram promoting my personal branding "Coffee Date" sessions. You can click on the link to see an example of an Adobe Spark Page.
Below are the images resized for different social media outlets. Watch the video to see how easy and simple it is to resize your graphic. Left: Instagram Story, Top Right: Facebook Cover, Bottom Right: Pinterest
I recorded a few videos below so you can see how the app works on my iPhone. The first is a video showing how easy it is to resize your graphic. The second one shows how to change the layout of your post. The Third video illustrates how easy it is to animate your post for any social platform.
Of course you can change colors, fonts and styles and so much more. You can also save images in PNG format as well. Super handy for overlaying images onto other images. This app really does it all! The video and pages apps are very useful and make my life easier everyday. I encourage you to you to download and explore those on your own. Let me know in the comments if you check out the app.
These sessions also differ from my regular sessions in that I include the digital files. You will end up investing more into this type of session than you would with a typical headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.
I would love the opportunity to assist you with your personal brand photography by offering you a professional, customized photo session that brings every aspect of your brand to life. Not only will I help you create a visual version of your branding message but I will also create a photo experience that will leave you feeling great. Your brand photography will draw clients in and give them a reason to choose you.
I look forward to working with you and bringing your vision to life. Drop me an email and let's discuss your branding goals.