We live in an age where content is king. It’s no longer acceptable to use stock images for your marketing or to simply post a selfie on Instagram. Your clients want to see YOU. They want to feel connected to YOU. Your brand is inherently your story, your life and you can not engage your clients and develop a rapport with disconnected stock images.
Personal Brand Sessions help you to build a portfolio of images that speak to your clients and tell your story. It goes beyond the traditional headshot, um boring, bland product photos and begins to unfold the essence of your brand.
"Brand equity is the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command."
Personal brand photography can bring more authenticity to your business. It can give your clients a peek into what it might be like to work with you. Photos of your office, you interacting with other clients can showcase your personality in a way that no single headshot can. Injecting your personality and creativity into your social story invokes trust.
Brand recognition is valuable for every business. By leveling up your personal brand imagery you also increase your brand recognition. Clients will begin to recognize you and Instantly associate your brand with what makes you unique. This can create brand loyalty and trust.
Your branding should be seamless. Meaning your website, social media, ads, press kits, print materials and any other marketing you do, should all match. Having professional photography assets to pull from on a daily basis will set your business apart from your competitors.
Imagine setting your intentions for the day without the dreaded, “What am I going to post today?” When you have professional, high quality images to chose from you can plan those post in advance and schedule them. After all, you already know the story you want to tell. You simply need to post it. I usually spend Fridays taking photos and developing my stories for the week. It definitely make my social media tasks easier and more creative.
Brand photography will allow you to not compete on price because consistent, strategic branding leads to strong brand equity. You can now focus on attracting customers that value high quality and exceptional service. Your clients will love you for this.
If you are interested in a Personal Branding Plan I would love to help you. Send me a message.
The Japanese Friendship Garden was built to honor the 10 year anniversary of Lawrence’s relationship with its sister city, Hiratsuka, Japan
I was shooting portraits in my studio today. On the way home I passed our lovely little Japanese Friendship Garden and was immediately struck by how beautiful it was blanketed in snow. I had my portrait prime lenses in my bag and decided to use my 35mm f1.8 to capture this amazing scene.
The 35mm DX lens I own was made for a crop sensor. I bought it for my second DSLR, the Nikon D300s and had been sitting on a shelf for many years after I upgraded to the D800. Recently I ran across a blog post in which the author was discussing shooting a crop sensor 35mm on his full frame camera. How could I have never tried this? I love my 35mm lens. It is lightweight, durable and perfect for everyday walking around shooting.
Since I tried it I haven't looked back. I tend to shoot with a wide open aperture and love shallow depth of field a bokeh. The blurrier the better. Right? Since I shoot this way the vignetting on the 35mm is minimal and be easily corrected in Adobe Camera Raw with their lens correction profiles.
I edited these images in Photoshop with the Polaroid 669 preset in AlienSkin Exposure only increasing the contrast a touch. I love these film emulating presets and use them on nearly every photo I edit. Simply perfect!
I hope one you all had an amazing weekend!
January came to Lawrence, Kansas and brought with it amazing, sunny, warm fifty degree weather. People were outside enjoying the respite from an already cold Winter. Golf courses, parks, trails ad outdoor cafes were bustling with Lawrencians soaking up the warm weather. We all knew it was temporary. After all, we live in Kansas where the weather is temperamental.
Today, as we await Winter Storm Gia, I was looking through the warm Autumn sessions from last year. So many awesome families, smiles and fun enjoying the beautiful Autumn light and color. I hope these photos will warm you up when you are staring at the snow through the window dreaming of Autumns past. Just 49 days until Spring!
Winter solitude -
in a world of one color
the sound of wind
~Traditional Japanese Haiku
last Christmas absolutely everyone I know got an Instant Pot. After all, they were the gift of 2018. I figured after that I could find one on Amazon for a reasonable price. I was wrong. They have been backordered so long that I pretty much forgot about them. Today, however, while at Target there they were. A whole end cap of them. And, unbelievably, they were on sale! So I put it in my cart.
Now what to make? I went to Pinterest and found a recipe for Burrito Bowls. Seemed easy enough for my first adventure into the world of Instant Pot. In 30 minutes, 10 minutes to prep, 10 minutes to build up the pressure, 10 minutes to cook, I had a tasty burrito bowl and only one pan to put in the dishwasher. I even sautéed the onions, garlic and spices right in the pot. Amazing! Tomorrow we might try some pasta.
Do have a favorite Instant Pot recipe? Feel free to post in the comments.
,As I meet and photograph my families I am always trying to come up with ideas to make their sessions fun, easy and relaxed. When my friends Ashley and Brent recently had their sweet baby Mikko I knew that I wanted to go to their home and photograph them just being new parents. This time of their life is so crazy, however, I knew they would want memories of this wonderful, insane time of their life being new parents.
There was no posing, no preparation. I simply spent an hour hanging out with my friends and snapping photos.His room is so adorable with the little foxes and forest animals throughout. I love the result. The photos are intimate and cozy. I like the idea of families having photos of their themselves, in their home, on their walls. I want to capture those moments that moms and dads see everyday but can't quite capture on their phones. And, bonus, they get to be in the photos as well.
I hope to shoot more of these sessions this year. Imagine the possibilities. Baking cookies, playing outside, reading books. I am so excited for what 2019 has to offer.